Rasmus Keger is a Creative Director at MING Utility and Entertainment Group.
After starting as a Graphic Designer in his homeland of Sweden, Rasmus attended Berghs School of Communication, one of the world’s best advertising schools. During his tenure there, Rasmus took home prizes from several award shows including Future Lions, The One Show, and the CLIO Awards. This accelerated his career, taking him to the big city to work for R/GA.
Since moving to New York, his work influenced many clients, including Google, Nike, Mastercard, and Converse. Most notably, his creative projects for Nike and the artist Adam Tensta earned R/GA over 30 awards, including Gold in Cannes Lions and the One Show, as well as a D&AD Yellow Pencil. In 2012, he was recognized as “Young Gun of the Year.”
He later moved to McCann New York where he campaigned IKEA’s digital catalog and tackled Chevrolet, just like a scene from Mad Men, but without drinking and sleeping in his office. Three years later, Rasmus joined legendary creative Linus Karlsson at MING Utility and Entertainment Group, a creative shop that “can’t do everything, but can do anything”—all within the realms of design, entertainment, and technology.
Between overseeing projects and cultivating young talent, Rasmus spends much of his time trying to lose the Swedish accent. Test him yourself: