We were tasked to activate nike+ users and make them share their run in social media. Our solution was to invite runners to run around the world, digitally. When you ran users collected miles, those miles were then converted to miles on your digital map and you could unlock famous landmarks around the world. As you traveled across the world you could share a digital postcard in social with the landmark you conquered and let people know where you were. Each postcard was personalized with your photo integrated in the art.