our client swedish match wanted to make a name the ski community. so we set out to make a very ambitious COMPETITION with a very ATTRACTIVE price - the winners would get a private film reel shot by the the top ski film producers in the business. and on top of that the winners would be a part of a 30 min documentary shot in chile. we were looking for 5 skiers that were very close to being PROFESSIONAL. we GOT TONS of video SUBMISSIONS but only five made it to the final select - this is the southbound 5.