The latest Ikea catalogue has been enhanced with a new digital layer, enabling customers to not only view the products but also enjoy various features such as watching films, accessing extra content, and using augmented reality technology to visualize how the furniture would appear in their living space. This innovative addition offers a unique and immersive shopping experience that goes beyond the traditional paper catalogue, providing customers with a better understanding of how the products would fit in with their home decor.

CLIENT
IKEA is a Swedish multinational conglomerate based in the Netherlands that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.

PROBLEM
Buying furniture from Ikea can be a challenging experience, especially when it comes to ensuring that the pieces will blend seamlessly with the existing decor of a home. With a wide range of furniture options available, careful consideration must be given to factors such as room layout, color scheme, and personal taste.

IDEA / INNOVATION
The 2014 catalog, containing some 12,000 products spread over more than 300 pages goes out to over 200 million recipients. With a print run that rivaled the Bible.

In order to modernize the Ikea catalogue while still catering to its loyal paper catalogue users, a digital layer was added to bring it to life. This innovative feature allows customers to watch films, access extra content, and utilize augmented reality technology to visualize how the furniture would look in their home. By incorporating this interactive element, Ikea has succeeded in keeping up with modern trends and providing a unique and engaging shopping experience for their customers.