Creative Director & Art Director with 15+ years of experience in Marketing, Branding & Design. Currently based in Sweden after 10 years in New York. I believe in ideas that deserve people’s attention and provide them real value. Throughout my career, I have had the opportunity to work with and create campaigns for a wide variety of globally recognized brands. Some of the most prominent names on my resume include Nike, Converse, Ikea, Polaroid, Bacardi, Chevrolet, Coca Cola, Volvo, and Google. Working with these brands has allowed me to develop a deep understanding of what it takes to create successful campaigns that resonate with audiences around the world. Whether it's developing compelling messaging that speaks directly to a target audience, or using technology to create unforgettable experiences or services.

I am originally from Stockholm, Sweden, and that's where I was born and raised. However, in the early stages of my career, I felt a strong pull towards exploring opportunities beyond my home country. That's what led me to move to the United States. For nearly a decade, I lived and worked in New York City. During my time in New York, I had the opportunity to work for some of the most respected agencies in the industry, including R/GA, McCann, and being apart of starting an agency from scratch, MING (which was later acquired by MDC Partners).

Working with these agencies, I had the privilege of creating innovative and engaging work for some of the most well-known global brands.

My work often involved combining PR-driven ideas, technology, and design to create campaigns that truly stood out from the crowd. I was always looking for ways to push the boundaries of what was possible and to deliver results that exceeded my clients' expectations.

After spending ten years in the United States, I made the decision to return to my home country of Sweden. Since then, I have had the pleasure of working with some of the most innovative and forward-thinking companies, including Doconomy and AKQA.

Throughout my career, I have had the opportunity to work with and create campaigns for a wide variety of globally recognized brands.

Some of the most prominent names on my resume include Nike, Converse, Ikea, Polaroid, Bacardi, Chevrolet, Coca Cola, Volvo, and Google - to name a few. Working with these brands has allowed me to develop a deep understanding of what it takes to create successful campaigns that resonate with audiences around the world. Whether it's developing compelling messaging that speaks directly to a target audience, or using technology to create unforgettable experiences.

None of this would be possible without the incredible teams of talented and passionate individuals that I have had the privilege of working with over the years. From Creative Directors to Designers, Strategists, and Developers, I have been fortunate to collaborate with some of the most talented minds in the industry.

I take great pride in knowing that my work has often been recognized as newsworthy, garnering attention from industry experts and media outlets alike. My work have been awarded at some of the most prestigious industry shows, including Grand Prix and Gold at the Cannes Lions, receiving several Golds at the One Show, Gold Clios, Yellow pencils in D&AD and Gold at the ADC. These accolades serve as a testament to the dedication and passion that I bring to every project that I work on.

Get in touch
rasmus.keger@gmail.com

Learn more about the
2030 Caluculator case here

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Cannes Lions Grand Prix
the SDG category

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My current position is Head of Creative and Production at Einride – A tech company transforming the road freight industry.


Awards

D&AD
YELLOW PENCIL
YELLOW PENCIL - 2030 CALCULATOR
GRAPHITE PENCIL 2030 CALCULATOR
WOOD - 2030 CALCULATOR
GRAPHITE PENCIL DIRECT RESPONSE/DIGITAL
WOOD PENCIL / DIGITAL ADVERTISING / USE OF SOCIAL MEDIA
WOOD PENCIL / CUSTOMER EXPERIENCE TRANSFORMATION
WOOD PENCIL WOOD PENCIL / IMPACT / ADVERTISING/BRANDS
WOOD PENCIL WOOD PENCIL / DIGITAL DESIGN / SERVICE DIGITISATION
WOOD PENCIL WOOD PENCIL / DIGITAL DESIGN / CREATIVE USE OF DATA SHORTLIST SHORTLIST / DIGITAL / CREATIVE USE OF DATA
SHORTLIST SHORTLIST / DIGITAL / CREATIVE E-COMMERCE
SHORTLIST SHORTLIST / DIRECT / DIRECT INNOVATION
IN-BOOK (BRONZE) - D&AD, INTERACTIVE


WEBBYS
GOLD - PEOPLE'S CHOICE - WEBBY AWARDS
GOLD - PEOPLE'S CHOICE - WEBBY AWARDS
WEBBY AWARDS - NOMINATION (WEBSITES / SPORTS) 
NOMINATED - WEBBY'S, BEST USE OF SOCIAL MEDIA
NOMINATED - WEBBY'S, EXPERIMENTAL AND INNOVATION
 

COMMUNICATOR AWARDS
GOLD  - COMMUNICATOR AWARDS (WEBSITES / EXPERIMENTAL)
SILVER   - COMMUNICATOR AWARDS (WEBSITES / EXPERIMENTAL) 

FWA
FWA SITE OF THE DAY - JUNE


ART DIRECTORS CLUB
GOLD - ART DIRECTORS CLUB, DIGITAL

W3 AWARDS
SILVER - W3 AWARDS - SPORTS

EPICA
GOLD - EPICA (APPS) IKEA
BRONZE -  EPICA (PROMOTIONS & INCENTIVES BRONZE) IKEA
BRONZE - EPICA (MEDIA INNOVATION) IKEA

THE BIG WON
TOP 10 PR CAMPAIGNS 2012 - THE BIG WON

CREATIVE REVIEW
CREATIVE REVIEW THE ANNUAL SELECTED

YCN
WINNER - YCN AWARDS

CANNES LIONS
GRAND PRIX – SDG 2021
GOLD - CANNES LIONS, PR
GOLD - CANNES LIONS, PR
BRONZE - CANNES LIONS, PR
BRONZE - CANNES LIONS, MEDIA
BRONZE - CANNES LIONS, CYBER
BRONZE - CANNES LIONS, CYBER
SHORTLIST - CANNES LIONS, PROMO & ACTIVATION
SHORTLIST - CANNES LIONS (CREATIVE DATA)
SHORTLIST - BUSINESS TRANSFORMATION
SHORTLIST - DIRECT
SHORTLIST - DIRECT

ONE SHOW
GOLD - ONE SHOW ENTERTAINMENT
GOLD - ONE SHOW ENTERTAINMENT
GOLD - ONE SHOW STUDENT CLIENT PITCH
GOLD - ONE SHOW STUDENT INTEGRATED
GOLD - IP & PRODUCTS: EXPERIMENTAL / INTERNAL PROJECTS / R&D
GOLD - BEST IN DISCIPLINE IP & PRODUCTS: EXPERIMENTAL
SILVER - ONE SHOW CC ONLINE
SILVER - 2030 CALCULATOR
FINALIST - ONE SHOW INTERACTIVE
BRONZE - ONE SHOW INTERACTIVE (MOBILE UX)
BRONZE - 2030 CALCULATOR
BRONZE - 2030 CALCULATOR
FINALIST - ONE SHOW INTERACTIVE
MERIT - ONE SHOW INTERACTIVE (DIRECT / MOBILE) 
MERIT - ONE SHOW INTERACTIVE
MERIT - ONE SHOW INTERACTIVE
MERIT - ONE SHOW INTERACTIVE

FUTURE LIONS
GOLD - CANNES FUTURE LIONS
FINALIST - CANNES FUTURE LIONS 

CLIO AWARDS
GOLD - CLIO, INTEGRATED
BRONZE - CLIO, INTERACTIVE
BRONZE - CLIO, CONTENT & CONTACT
FINALIST - CLIO, INTERACTIVE

TIME MAGAZINE
TIME Magazine’s 2022 Best Inventions – 2030 Calculator

YOUNG GUNS AWARDS
YOUNG GUNS OF THE YEAR - YOUNG GUNS 2012
GOLD - YOUNG GUNS, DIGITAL, VIRAL
GOLD - YOUNG GUNS, DIGITAL, DIGITAL VISION
SILVER - YOUNG GUNS, PR, BEST USE OF SOCIAL MEDIA
WINNER - YOUNG GUNS, 20GUNS
WINNER - YOUNG GUNS, 20GUNS
RUNNER-UP - YOUNG GUNS OF THE MONTH, JANUARY
RUNNER-UP - YOUNG GUNS OF THE MONTH, MAY

EUROBEST
GRAND PRIX 2020
GOLD 2020
SILVER - EUROBEST (MEDIA) IKEA
BRONZE - EUROBEST COOP

NEW YORK FESTIVALS
FINALIST - NEW YORK FESTIVALS, DIGITAL
FINALIST - NEW YORK FESTIVALS, AVANT GARDE
BRONZE - NEW YORK FESTIVALS, DIGITAL

FACEBOOK STUDIO AWARDS
BRONZE - FACEBOOK STUDIO AWARDS
FINALIST - SXSW INTERACTIVE, MUSIC

DANISH INTERNET AWARDS
GOLD - DANISH INTERNET AWARDS (RETAIL) IKEA
GOLD - DANISH INTERNET AWARDS (BEST USE OF MOBILE TECHNOLOGY) IKEA
FINALIST - DANISH INTERNET AWARDS (MOBILE PLATFORM) IKEA

SABRE AWARDS
GOLD - OLD MILK COOP
GOLD - OLD MILK COOP

GLOBAL SABRE AWARDS
2019 GLOBAL SABRE AWARDS WINNERS - OLD MILK COOP

CREATIVE CIRCLE AWARDS
SILVER - CREATIVE CIRCLE AWARDS (DIRECT AND PR / DIRECT) IKEA
SHORTLIST - CREATIVE CIRCLE AWARDS (DIGITAL /
BRAND DRIVEN APPS AND UTILITIES) IKEA

LONDON INTERNATIONAL AWARDS
GOLD - LONDON INTERNATIONAL AWARDS, DIGITAL
SILVER - LONDON INTERNATIONAL AWARDS, DIGITAL
FINALIST - LONDON INTERNATIONAL AWARDS, DIGITAL

CRESTA
GOLD - CRESTA, INTERACTIVE
GOLD - CRESTA, PROMO

TOMORROW AWARDS
WINNER - TOMORROW AWARDS

COMMUNICATION ARTS
WINNER - COMMUNICATION ARTS, NON-TRADITIONAL

CAMPAIGN BIG AWARDS
SILVER - CAMPAIGN BIG AWARDS

CREATIVITY ONLINE
TOP 10 PR CAMPAIGNS 2012 - CREATIVITY ONLINE

SPINN PR AWARDS
SILVER - OLD MILK

THE GOLDEN EGG AWARDS (SWEDEN’S MAIN AWARD)
GOLD - ACTIVATION
SILVER - ACTIVATION

THE BIG PR AWARD
GOLD — OLD MILK

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