CLIENT
Tentipi is a Swedish outdoor brand mainly focusing on tents. Tents for both family camping and extreme expeditions. The shape makes them very resistant to weather and wind. The design provides standing height and possibility of stove or open fire for heating and cooking and can fit from 2 to 15 people.

PROBLEM
On a global level deforestation is an alarming problem caused by the short term gains from big corporations. 86,400 football pitches of forest are brutally erased from the face of the earth every day, and unfortunately, protesting have little - to no effect. 

In Sweden, protecting the forests and supporting sustainable forestation is of great importance, ensuring the balance between commercial interests and the need to protect our planet. 

IDEA / INNOVATION
Thats why Tentipi are going to engage consumers in the quest to protect the forest, by simply including a piece of land to personally protect with every tent. Called The Eternal Forest Collection.

Simply put, it's the first time ever a tent comes with a piece of forest included. Making sure that nature is cared for not by politicians or governments, but by the people who appreciate it the most, by the campers; the great outdoors people. Each tent comes with individual coordinates of the area of forest that is included and a legally binding contract to help protect the forest included. 

And if the tent is sold to another owner, the ownership of forest is simply transferred to the new owner. 

As a result, the outstanding quality of Tentipi tents turns owning a tent into an eternal protection of forests, literally.