One Copy Song is a song that has been incorporated into a Facebook app, allowing for a one-of-a-kind listening experience. The app features a song that can only be played by one person at a time, creating a sense of exclusivity and intimacy. Once the song has been played by one individual, it gets passed on to the next person in line, creating a unique and interactive way for users to share and listen to music.

One of the unique features of the One Copy Song is the ability for users to create buzz around the project and potentially cut the line to hear it sooner.

CLIENT
Rapper Adam Tensta

PROBLEM
In today's world, with music streaming services like Spotify, YouTube, and Tidal readily available, it can be easy to take music for granted. With millions of songs at our fingertips, the thrill of discovering and experiencing new music has become somewhat diluted.

Gone are the days of eagerly awaiting the release of a new album, lining up outside a record store to get a copy, and then listening to it for the first time with bated breath.

IDEA / INNOVATION
In an attempt to bring back the excitement and anticipation of discovering new music, rapper Adam Tensta has taken a bold and unconventional approach to releasing his latest single. Rather than releasing it through traditional channels or making it widely available online, he has opted to release it in a completely unique way - in one copy only.