Southbound 5 - A contest and a ski documentary. Our client Swedish match wanted to make a name the ski community. So we set out to make a very ambitious competition with a very attractive price - the winners would get a private film reel shot by the the top ski film producers in the business. And on top of that the winners would be a part of a 30 min documentary shot in Chile. We were looking for 5 skiers that were very close to being professional. We got tons of video submissions but only five made it to the final select - this is the southbound 5.
CLIENT
Snus is a moist powder smokeless tobacco product originating from a variant of dry snuff in early 18th-century Sweden. It is placed inside the lip (between the lip and gums) for extended periods, as in sublabial administration. Snus is not fermented. Although used similarly to American dipping tobacco, snus does not typically result in the need for spitting and, unlike naswar, snus is steam-pasteurized. being popular among skiers in Sweden Swedish Match wanted to reach the Ski community in the US.
Documentary:
