CREATIVE DIRECTOR
I STRIVE TO MAKE BRANDS FAMOUS BY CREATING CONCEPTS THAT ARE NEWSWORTHY AND THAT TAPS IN TO A BIGGER CONVERSATION. DESIGN AND CRAFT IS KING, AND I ENJOY MAKING CAMPAIGNS / PRODUCTS & SERVICES THAT BRINGS REAL VALUE TO THE END CONSUMER – IT’S KEY TO DESERVE THEIR ATTENTION. I WORK ACROSS ALL MEDIA PLATFORMS AND I’M USED TO WORK WITH TEAMS ACROSS ALL DISCIPLINES TO CREATE THE BEST POSSIBLE WORK.
Creative Director & Art Director with 15+ years of experience in Marketing, Branding & Design. Now based in Sweden after 10 years in New York. I believe in ideas that deserve people’s attention and provide them real value.
Throughout my career, I have had the opportunity to work with and create campaigns for a wide variety of globally recognized brands. Some of the most prominent names on my resume include Nike, Converse, Ikea, Polaroid, Bacardi, Chevrolet, Coca Cola, Volvo, and Google.
Working with these brands has allowed me to develop a deep understanding of what it takes to create successful campaigns that resonate with audiences around the world. Whether it's developing compelling messaging that speaks directly to a target audience, or using technology to create unforgettable experiences.
Learn more about the
2030 Caluculator case here
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Cannes Lions Grand Prix
the SDG category
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Transparency is key to reduce the climate impact of consumption.
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I am originally from Stockholm, Sweden, and that's where I was born and raised. However, in the early stages of my career, I felt a strong pull towards exploring opportunities beyond my home country. That's what led me to move to the United States. For nearly a decade, I lived and worked in New York City. During my time in New York, I had the opportunity to work for some of the most respected agencies in the industry, including R/GA, McCann, and being apart of starting an agency from scratch, MING (which was later acquired by MDC Partners).
Working with these agencies, I had the privilege of creating innovative and engaging work for some of the most well-known global brands.
My work often involved combining PR-driven ideas, technology, and design to create campaigns that truly stood out from the crowd. I was always looking for ways to push the boundaries of what was possible and to deliver results that exceeded my clients' expectations.
After spending ten years in the United States, I made the decision to return to my home country of Sweden. Since then, I have had the pleasure of working with some of the most innovative and forward-thinking companies, including Doconomy and AKQA.
Throughout my career, I have had the opportunity to work with and create campaigns for a wide variety of globally recognized brands.
Some of the most prominent names on my resume include Nike, Converse, Ikea, Polaroid, Bacardi, Chevrolet, Coca Cola, Volvo, and Google - to name a few. Working with these brands has allowed me to develop a deep understanding of what it takes to create successful campaigns that resonate with audiences around the world. Whether it's developing compelling messaging that speaks directly to a target audience, or using technology to create unforgettable experiences.
None of this would be possible without the incredible teams of talented and passionate individuals that I have had the privilege of working with over the years. From Creative Directors to Designers, Strategists, and Developers, I have been fortunate to collaborate with some of the most talented minds in the industry.
I take great pride in knowing that my work has often been recognized as newsworthy, garnering attention from industry experts and media outlets alike. My work have been awarded at some of the most prestigious industry shows, including Grand Prix and Gold at the Cannes Lions, receiving several Golds at the One Show, Gold Clios, Yellow pencils in D&AD and Gold at the ADC. These accolades serve as a testament to the dedication and passion that I bring to every project that I work on.
Get in touch
rasmus.keger@gmail.com